Pixar’s Encanto has taken over the media. The film has won the Golden Globe Award for Best Animated Feature Film and the protagonist Mirabel Madrigal voiced by Stephanie Beatriz has won the Best Animated Female Award. Not only that, but the song “We Don’t Talk About Bruno” featured in the film has overtaken  “Let it Go” from Walt Disney’s Frozen on the charts.

First and foremost, what is Encanto? 

Encanto is a 1 hour 39-minute film set in rural Colombia about a family who gets a miracle. This miracle gives everyone in the family a supernatural gift except for one member, the protagonist, Mirabel Madrigal. During the movie she finds out something is happening to their magic and tries to figure out how to save it.

The film can be enjoyed by a variety of audiences and is especially popular with young adults (regardless of the fact that the target audience was for children).

Encanto was released on November 24, 2021 and can be streamed on Disney+, YouTube, Apple TV, Amazon Prime, and more. 

Many hearts were drawn in by the emotional impact and relatable characters that the movie gives and people have awed over the movie’s inclusion. 

The more diversity in body types, cultural representation, and characters of kinship have drawn people into the film. It has become a way of advertisement that has been seen as extremely profitable.

Throughout the years, Walt Disney productions has increased the rate of diversity in films. Movies like Raya and the Last Dragon, Coco, and Moana have represented cultures from around the world. More kids have become exposed to different traditions and cultures, allowing them to see the world around them.

Not only has Encanto done well with their film making, their songwriting has been acknowledged as well. Lin-Maunel Miranda, most famous for playing Alexander Hamilton in Hamilton, wrote and produced the eight songs of the movie.

“We Don’t Talk About Bruno” is currently sitting at number one on Top Billboard Hot 100, with every other song following down the list as well. “Let it Go” from Frozen has officially been dethroned from being the only Disney song on the Top 100 Billboard.

Though some people argue with whether the film deserved to surpass Frozen, Disney ultimately wins in the end. In the Domestic Box Office, $93 million has been pocketed. Followed by $129 million from International Box Office and $222 million in Worldwide Box Office.

Even after a couple months from release, Encanto has not stopped growing. It has taken over social media platforms such as TikTok, Instagram, Facebook, and more to come. Whether Encanto will continue to grow or burn like a candle, only time can tell.